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Social Control Organizations in the Metropolitan Region of São Paulo: relations of proximity and trust in focus Brazil instituted, legally, organic production in 2003. Thereafter, several norms have been stipulated with the purpose to regulate organic agriculture, vis-à-vis manners to assure food quality in the market. This regulation configures the Brazilian system of conformity assessment (SisOrg), as a response to the growth of the organic food market, whose international frontiers advance to Brazil. The legislation provides three types of organic production assessment: private audit certifications, participatory body certifications and social control organizations. Briefly, social control organizations (SCOs) aims to build a trusty relationship regarding the organic product quality, between producers and consumers in direct markets, which are those with no intermediaries. Through that, the SCOs provide to farmers the possibility to organize and access short-term proximity circuits. Besides producer fairs, the short proximity circuits (CCPs) include responsible consumption groups, food basket delivery systems and government supply policies among others. The present research sought to explore the organizational ways farmers search to build an organic product quality as the relationships established between them and consumers in local markets. The project mapped, through the National Register of Organic Producers provided by the Ministry of Agriculture Livestock and Supply (MAPA) the existing SCOs in the Metropolitan Region of São Paulo, defining five groups to survey. The first phase of the project consisted on semi-structured interviews with 19 peasants, involvement into meetings and the inquiries of CSOs. Later, 38 questionnaires were applied to four short proximity circuits directly associated to the SCO researched. The subsequent analysis had a qualitative character and aimed to highlight the richness of singularities along with possible homogeneities entailed in this complex interface amidst public policy, peasants, consumers and the food market. Then, theoretical approaches were applied supplying elements to discuss the market and labor relations that circumscribe the peasant experience in modernity. Finally, beyond the perspective of an innovative public policy, the CSOs have revealed to be a mechanism that, on one hand, calls into question the commodification of prerogatives of quality and trust and, on the other hand, revalues the subtle and subjective social web that plays its role, also, in commercial relations.

Organizações de Controle Social na Região Metropolitana de São Paulo: relações de proximidade e de confiança em foco