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This work presents an ethnography on young frequenters of Augusta street and the nearby locations in the city of Sao Paulo. It analyzes the negotiations these youngsters carry in relation to the presence of different styles in that area. The manner in which difference is transformed into inequality through the use of social markers of difference is analyzed based on a bibliography on sexuality, heteronormativity and style. The fieldwork is presented as well as the contingencies of doing participating observation in an environment of flirting. Then there are comments on the theoretical perspectives used to analyze the obtained data. It also presents a depiction of the people present in the field during the time of the research and lastly the final considerations on the data from the other chapters are presented.

Estilo e marcadores sociais da diferença em contexto urbano: uma análise da desconstrução de diferenças entre jovens em São Paulo