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SANTIAGO, D. A. [The video feedback as technique to qualify the communicative process for permanent education in health of educational groups mediators]. 2016. Dissertation Faculdade de Saúde Pública da USP, São Paulo, 2016. Portuguese. Introduction: Educational groups of Food and Nutritional Education tend to contemplate the Health Promotion purposes when configured as harmonious interaction environments that value the reach of autonomy and empowerment of the participants. Understanding the communication process as a factor which affects this interaction, it is considered relevant to the health professionals working as groups mediators to produce knowledge about verbal and nonverbal communication, by means of self-assessment in order to develop skills to strengthen the professional practice. Objective: To identify the applicability of the video feedback as a qualification technique of the communicative process for Permanent Education in Health of educational groups mediators working in Primary Health Care. Methods: Exploratory research with qualitative approach, -under the theoretical perspective of Symbolic Interactionism, held in one Basic Health Unit of São Paulo with groups mediators in which meeting addressed the issue of food and nutrition. The study involved two research moments corresponding to two days of data production with each on of the professionals.The first day included the steps: (I) systematic observation of the health professional conducting the educational group, through filming; (II) video feedback; (III) semi-structured interview; and (VI) qualification of the communicative process. The second day involved only steps I, II and III. The data generated from the interviews were transcribed and systematized according to the method of Thematic Content Analysis proposed by Bardin. Results: Eleven professionals participated in the study, and their responses contemplated the formation of four categories in each of the two stages of research: 'the video feedback and perception of communication', 'the implications of communication in mediation educational groups', considerations on the use of video feedback in educational practice in health’, and ‘video feedback and perception of groups mediators on its applicability'. Conclusion: The video feedback is a technique that allow to qualify the communicative process of health professionals who act as mediators of educational groups, in particular by highlighting the communication features that interfere in the effectiveness of harmonious interactions in health care. Descriptors: Primary Health Care, Self-Assessment, Communication in Health, Food and Nutritional Education, Permanent Education in Health, Health Promotion.

O vídeo feedback como técnica de qualificação do processo comunicativo para educação permanente em saúde de mediadores de grupos educativos