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FERREIRA, E.T.Y. Reverse Logistics of Electrical and Electronic Equipment of the National Solid Waste Policy Deployment Process: perceptions of managers. Dissertation (Master in Sciences). School of Public Health University of São Paulo, 2014. Introduction: The feasibility of collection and proper disposal of post-consumer waste is provided by the National Solid Waste Policy (PNRS) Law n° 12.305 2010important regulatory framework for environmental management in Brazil. Among several aspects listed, highlight the principle of shared responsibility for the lifecycle of products and reverse logistics tool. The art. 33 of this law considers a priority the implementation of reverse logistics systems (SLR) for six classes of waste, including waste electrical and electronic equipment (WEEE). Objectives: To analyze and characterize the speech of managers of trade, industry, public authorities and cooperatives, related to consumer electronics over the implementation of SLR. Methods: Semi-structured interviews were conducted with nine managers involved in the implementation of electronic SLR process. Data were transcribed, categorized and analyzed using the software Classification Hierarchique Classificatoire et Cohésitive CHIC®. The model of "multiple streams" was used to assist in understanding the process of formation of PNRS. Results: seven hierarchical trees of similarity and four groups with different forces of implication were obtained. Conclusion: The relevant points identified show that: 1) the 'Sectoral Agreement' was the instrument chosen for the implementation of the WEEE’s SLR, but there are barriers between the private and public sectors, generating delays in signing the agreement; 2) the cost of products "orphans" is a conflicting issue where industry and commerce not agree to bear the costs; 3) the government's role as an educator and inspector of the "orphans"; 4) the inclusion of recycling cooperatives is a complex issue that involves the resolution of structural issues and training of human resources; 5) consumer participation is critical to the effectiveness of the reverse logistics.

Processo de implantação dos sistemas de logística reversa de equipamentos eletroeletrônicos previstos na Política Nacional de Resíduos Sólidos: uma visão dos gestores