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This research refers to the reflexes of tourism in the landscape of Porto Seguro city, in Bahia Brazil. With a predominant rural occupation until the 70’s, the opening of highway BR-101 would lead to a fast and messy urban growth and to an increase of tourism activities. The Prodetur, Program of Growth of Northeast Tourism, arrived in Porto Seguro in the mid 90’s, when tourism in the region was decreasing. Through the Prodetur the tourism conditions had an increase but the inexistence of an appropriate urban policy brought out the social problems already existent revealing another Porto Seguro, the Porto Seguro of its residents, the one the tourist can not see. However, both Porto Seguros have been built without respecting the environment fragility. So, in the Porto Seguro of the residents, the reflexes on the landscape are a result of the appropriation of spaces in the search for housing and survival; in the tourist Porto Seguro, the landscape is a visual resource for sale. Therefore, the main goal of this project is to alert to the necessity of an integrated planning that works with environmental, social and economic variables to harmonize growth with the environmental conservation.

Porto (in) Seguro: a perda do paraíso. Os reflexos do turismo na sua paisagem