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The present study aimed at conducting a survey on how companies deal with the reevaluation of assets, concerning their realization, taxation, periodicity and which are the impacts of this action on the accounting statements. Impacts which analyzed at the light of the most traditional indexes of analysis of accounting statements, regarding your basic tripod: liquidity, indebtedness and profitability. The research applied the bibliographical approach concerning the accounting theories and pertinent legislations. In the empirical aspect, the work was performed by means of documental survey from statements published by 120 companies that operate in Brazil and constitute the database used by the magazine "Melhores e Maiores", published by Abril Publishing House together with FIPECAFI. In these statements it was investigated the treatment given by companies for the reevaluation of assets and it was also calculated the companies indicators, considering the values with reevaluation. Later, excluding the effects of the reevaluation the indexes have been recalculated, being then submitted to the statistical test of Wilcoxon, with the objective of analyzing if there are significant differences between the two situations. The results found showed that many of the searched companies do not observe what is prescribed by legislation concerning the treatment given to the reevaluation. The practices investigated point to clues that the reevaluation is made with speculative and opportunistic objectives, when the company needs to improve its image in the presence of the market in which it performs. The differences found among the indicators before and after the reevaluation are also relevant and can cause mistaken evaluations of the companies situation, in the case the analyst is not attentive to its effects.

A reavaliação de ativos e seus impactos na análise das demonstrações contábeis no Brasil