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With the advent of the era of big data, people’s lives have undergone earth-shaking changes, not only getting rid of the cumbersome traditional data collection but also collecting and sorting information directly from people’s footprints on social networks. This paper explores and analyzes the privacy issues in current social networks and puts forward the protection strategies of users’ privacy data based on data mining algorithms so as to truly ensure that users’ privacy in social networks will not be illegally infringed in the era of big data. The data mining algorithm proposed in this paper can protect the user’s identity from being identified and the user’s private information from being leaked. Using differential privacy protection methods in social networks can effectively protect users’ privacy information in data publishing and data mining. Therefore, it is of great significance to study data publishing, data mining methods based on differential privacy protection, and their application in social networks.

Research on Privacy Protection Technology of Mobile Social Network Based on Data Mining under Big Data