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Online shopping has led to the rapid development of e-commerce, and at the same time, the pressure of offline distribution has increased abruptly. Therefore, a current development trend is to share end-to-end distribution against the background of the Internet. The main research content of this paper is the benefit distribution mechanism of shared end distribution. Based on an analysis of the current situation of interest distribution, this paper proposes factors that affect interest distribution from the perspectives of individuals and groups. The suitable income distribution mode of enterprise alliances is chosen from two dimensions—cooperation mode and coordination mechanism. Based on extant theory, this paper proposes a benefit distribution scheme-selection mechanism based on the modified Shapley value method and takes the terminal distribution in the Haidian District of Beijing as an example. The revised income distribution results better reflect the income-generating abilities of different enterprises within a cooperative organization and assign different benefit proportions to this cooperative organization based on different income-generating capacities to provide development incentives and, at the same time, better achieve income distribution.

A Decision Method for Benefit Distribution Mechanism of Shared End Distribution on Shapley Value