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A business credit risk early warning algorithm based on big data analysis and discrete selection model is presented to address the issues of poor sample fitting performance, long warning time, and low warning accuracy that plague the traditional enterprise credit risk early warning algorithm. A-share listed enterprises in China were chosen as the credit data source for screening the samples based on big data analysis. After screening, financial failure firms were coupled, and paired samples were created. The credit risk variables, which included financial and corporate governance characteristics, were chosen based on the created samples. The enterprise financial risk submodel and the nonfinancial risk submodel were built based on the enterprise credit risk variables, and the financial and nonfinancial index scores of enterprise customers were evaluated separately to develop a discrete choice model of enterprise credit risk. The algorithm’s sample fitting performance was employed to achieve early warning of corporate credit risk. The algorithm based on big data analytics and discrete choice model is compared to the traditional method in order to verify its validity. The findings of the experiment reveal that the algorithm’s sample fitting performance is superior to the traditional one, making it more suitable for enterprise credit risk early warning. The proposed model depicts 85% accuracy.

Big Data Analytics and Discrete Choice Model for Enterprise Credit Risk Early Warning Algorithm