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Intangible cultural heritage involves a large number of national traditions, or folk unique knowledge, language, and customs, derived from folk dance and music as well as traditional medicine and other forms of art. China’s intangible cultural heritage plays a key role in the whole national traditional culture. Strengthening the protection of intangible cultural heritage and promoting its continuous development is an important way and inevitable choice to strengthen cultural self-confidence and build a cultural power. As the builders and successors of the socialist cause, college students must strengthen their cultural self-confidence and shoulder important responsibilities in the construction of a cultural power. Big data is a new technology in the Internet era. Using big data technology to realize the collection, preservation, retrieval, reproduction, integration, dissemination, and utilization of intangible cultural heritage information can better meet the requirements of the times, so as to provide new opportunities, conditions, and means for the inheritance and development of intangible cultural heritage. This article will discuss the use of big data to analyze the research talent training of the deep integration of intangible cultural heritage inheritance and art design education in colleges and universities. This article introduces the background and significance of intangible cultural heritage inheritance and educational integration, introduces its related methods, and then designs a new mode of intangible cultural heritage learning in colleges and universities based on big data. Finally, this article applies the model to college education and then investigates the students’ experience of the new model curriculum, and comes to the conclusion that the proportion of people who choose to like and very much like the new model is 69.3%; 83.3% of the people who chose to agree and strongly agree with the new model were helpful to themselves. In short, the application and design of the new curriculum model is still relatively successful.

Big Data Analysis Research on the Deep Integration of Intangible Cultural Heritage Inheritance and Art Design Education in Colleges and Universities