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It is enormously challenging to achieve a satisfactory balance between quality of service (QoS) and users’ privacy protection along with measuring privacy disclosure in social Internet of Things (IoT). We propose a privacy-preserving personalized service framework (Persian) based on static Bayesian game to provide privacy protection according to users’ individual security requirements in social IoT. Our approach quantifies users’ individual privacy preferences and uses fuzzy uncertainty reasoning to classify users. These classification results facilitate trustworthy cloud service providers (CSPs) in providing users with corresponding levels of services. Furthermore, the CSP makes a strategic choice with the goal of maximizing reputation through playing a decision-making game with potential adversaries. Our approach uses Shannon information entropy to measure the degree of privacy disclosure according to the probability of game mixed strategy equilibrium. Experimental results show that Persian guarantees QoS and effectively protects user privacy despite the existence of adversaries.

A Privacy-Preserving Personalized Service Framework through Bayesian Game in Social IoT