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Until recently, a majority of modeling tasks of transportation planning, especially in discrete choice modeling, is conducted with the help of commercial software and only concerned about the result of parameter estimates to get a policy-sensitive interpretation. This common practice prevents researchers from gaining a systematic knowledge involved in estimation mechanism. In this research, to shed a light on these limited modeling practices, a standard discrete choice model’s parameter is estimated using Quasi-Newton method, DFP, and BFGS. Two extended algorithms, called DFP-GSM and BFGS-GSM, are proposed for the first time to overcome the weakness of the Quasi-Newton method. The golden section method (GSM) incorporates a nonlinear programming technique to choose an optimal step size automatically. Partial derivatives of log-likelihood function are derived and coded using Visual Basic Application (VBA). Through extensive numerical evaluation, estimation capability of each proposed estimation algorithms is compared in terms of performance measures. The proposed algorithms show a stable estimation performance and the reasons were studied and discussed. Furthermore, useful insights educated in custom-built modeling are present.

Performance Comparison of Mode Choice Optimization Algorithm with Simulated Discrete Choice Modeling