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The full MHD problem of the flow and heat transfer due to a linearlystretching sheet in the presence of a transverse magnetic field is put in aself-similar form. Traditionally ignored physical processes such as inducedmagnetic field, viscous dissipation, Joule heating, and work shear are includedand their importance is established. Cases of prescribed surface temperature,prescribed heat flux, surface feed (injection or suction), velocity slip, andthermal slip are also considered. The problem is shown to admit selfsimilarity. Sample numerical solutions are obtained for chosen combinations ofthe flow parameters.

Heat transfer in MHD flow due to a linearly stretching sheet with induced magnetic field