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A six-compartment mathematical model is formulated to investigate the role of media campaigns in Ebola transmission dynamics. The model includes tweets or messages sent by individuals in different compartments. The media campaigns reproduction number is computed and used to discuss the stability of the disease states. The presence of a backward bifurcation as well as a forward bifurcation is shown together with the existence and local stability of the endemic equilibrium. Results show that messages sent through media have a more significant beneficial effect on the reduction of Ebola cases if they are more effective and spaced out.

Modelling the Potential Role of Media Campaigns in Ebola Transmission Dynamics