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We introduce a new general iterative scheme for finding a common element of the set of solutions of variational inequality problem for an inverse-strongly monotone mapping and the set of fixed points of a nonexpansive mapping in a Hilbert space and then establish strong convergence of the sequence generated by the proposed iterative scheme to a common element of the above two sets under suitable control conditions, which is a solution of a certain optimization problem. Applications of the main result are also given.

A General Iterative Approach to Variational Inequality Problems and Optimization Problems