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peer-reviewedThe wireless billboard channels (WBCs) are integral part of the ubiquitous consumer wireless world (UCWW)—a wireless next generation network proposal. The WBCs are used by the service providers to broadcast advertisements of their (wireless) services\udto the mobile terminals so that the mobile users may discover and associate with the “best” services following the user-driven “always best connected and best served” paradigm. A three-layer system architecture of WBCs established over the digital video\udbroadcasting-handheld (DVB-H) standard is presented. The design and development of a corresponding “WBC over DVB-H” experimental testbed are described. Various results obtained from the testbed are presented and explained

"WBC over DVB-H" Testbed Design, Development and Results