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Repetition in music consumption is a common phenomenon. It is notably morefrequent when compared to the consumption of other media, such as books andmovies. In this paper, we show that one particularly interesting repetitivebehavior arises when users are consuming new items. Users' interest tends torise with the first repetitions and attains a peak after which interest willdecrease with subsequent exposures, resulting in an inverted-U shape. Thisbehavior, which has been extensively studied in psychology, is called the mereexposure effect. In this paper, we show how a number of factors, both contentand user-based, well documented in the literature on the mere exposure effect,modulate the magnitude of the effect. Due to the vast availability of data ofusers discovering new songs everyday in music streaming platforms, thesefindings enable new ways to characterize both the music, users and theirrelationships. Ultimately, it opens up the possibility of developing newrecommender systems paradigms based on these characterizations.

Discovery Dynamics: Leveraging Repeated Exposure for User and Music Characterization