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Deepfakes are synthetic content generated using advanced deep learning and AItechnologies. The advancement of technology has created opportunities foranyone to create and share deepfakes much easier. This may lead to societalconcerns based on how communities engage with it. However, there is limitedresearch available to understand how communities perceive deepfakes. Weexamined deepfake conversations on Reddit from 2018 to 2021 -- including majortopics and their temporal changes as well as implications of theseconversations. Using a mixed-method approach -- topic modeling and qualitativecoding, we found 6,638 posts and 86,425 comments discussing concerns of thebelievable nature of deepfakes and how platforms moderate them. We also foundReddit conversations to be pro-deepfake and building a community that supportscreating and sharing deepfake artifacts and building a marketplace regardlessof the consequences. Possible implications derived from qualitative codesindicate that deepfake conversations raise societal concerns. We propose thatthere are implications for Human Computer Interaction (HCI) to mitigate theharm created from deepfakes.

Are Deepfakes Concerning? Analyzing Conversations of Deepfakes on Reddit and Exploring Societal Implications