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Data videos are an increasingly popular storytelling form. The opening of adata video critically influences its success as the opening either attracts theaudience to continue watching or bores them to abandon watching. However,little is known about how to create an attractive opening. We draw inspirationfrom the openings of famous films to facilitate designing data video openings.First, by analyzing over 200 films from several sources, we derived six primarycinematic opening styles adaptable to data videos. Then, we consulted eightexperts from the film industry to formulate 28 guidelines. To validate theusability and effectiveness of the guidelines, we asked participants to createdata video openings with and without the guidelines, which were then evaluatedby experts and the general public. Results showed that the openings designedwith the guidelines were perceived to be more attractive, and the guidelineswere praised for clarity and inspiration.

From `Wow' to `Why': Guidelines for Creating the Opening of a Data Video with Cinematic Styles