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Persuasive apps aim to contribute to the behavior change process of individuals. Some of these apps include personalization strategies that contribute to more effective changes in their behavior. Gender-role differences are an aspect that can be further explored to improve app tailoring. The Self-Determination Theory serves as a theoretical guide to design personalized persuasive apps that support gender-role differences. This position paper sparkles the discussion around design ideas that might support these gender-role differences.

Designing for Gender-Role Differences Through the Lens of Self-Determination Theory