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This paper addresses the question whether the recently proposed approach ofconcise privacy notices in apps and on websites is effective in raising userawareness. To assess the effectiveness in a realistic setting, we includedconcise notices in a fictitious but realistic fitness tracking app and askedparticipants recruited from an online panel to provide their feedback on theusability of the app as a cover story. Importantly, after giving feedback,users were also asked to recall the data practices described in the notices.The experimental setup included the variation of different levels of saliencyand riskiness of the privacy notices. Based on a total sample of 2,274participants, our findings indicate that concise privacy notices are indeed apromising approach to raise user awareness for privacy information whendisplayed in a salient way, especially in case the notices describe risky datapractices. Our results may be helpful for regulators, user advocates andtransparency-oriented companies in creating or enforcing better privacytransparency towards average users that do not read traditional privacypolicies.

Bolder is Better: Raising User Awareness through Salient and Concise Privacy Notices