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Interactive technologies are getting closer to our bodies and permeate theinfrastructure of our homes. While such technologies offer many benefits, theycan also cause an initial feeling of unease in users. It is important forHuman-Computer Interaction to manage first impressions and avoid designingtechnologies that appear creepy. To that end, we developed the PerceivedCreepiness of Technology Scale (PCTS), which measures how creepy a technologyappears to a user in an initial encounter with a new artefact. The scale wasdeveloped based on past work on creepiness and a set of ten focus groupsconducted with users from diverse backgrounds. We followed a structured processof analytically developing and validating the scale. The PCTS is designed toenable designers and researchers to quickly compare interactive technologiesand ensure that they do not design technologies that produce initial feelingsof creepiness in users.

Creepy Technology: What Is It and How Do You Measure It?