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Most of the electronic commerce businesses have to address the same issues such as the four core business activities namely Attract, Interact, Act and React. The success of an E-Commerce business hinges on how competent the personnel who operate the four activities are. In this paper, we identify the job functions of the personnel for a typical Internet retail. In particular, we present an object-oriented model of the personnel specialized for Internet-based retail business. The model is designed according to the four core business activities. The personnel are designed to support the fundamental functions that make a successful E-Commerce business. Our model can serve as a high-level infrastructure planning or ERP for Internet retail, and it can be modified to suit other E-commerce domains such as Business-to-Business commerce.

Modeling personnel and roles for electronic commerce retail