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New consent management platforms (CMPs) have been introduced to the web toconform with the EU's General Data Protection Regulation, particularly itsrequirements for consent when companies collect and process users' personaldata. This work analyses how the most prevalent CMP designs affect people'sconsent choices. We scraped the designs of the five most popular CMPs on thetop 10,000 websites in the UK (n=680). We found that dark patterns and impliedconsent are ubiquitous; only 11.8% meet the minimal requirements that we setbased on European law. Second, we conducted a field experiment with 40participants to investigate how the eight most common designs affect consentchoices. We found that notification style (banner or barrier) has no effect;removing the opt-out button from the first page increases consent by 22--23percentage points; and providing more granular controls on the first pagedecreases consent by 8--20 percentage points. This study provides an empiricalbasis for the necessary regulatory action to enforce the GDPR, in particularthe possibility of focusing on the centralised, third-party CMP services as aneffective way to increase compliance.

Dark Patterns after the GDPR: Scraping Consent Pop-ups and Demonstrating their Influence