English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Plus monthly

Global: Zendy Tools annual

Global: Zendy Tools monthly

Global: Zendy Free Plan

Despite gaining traction in North America, live streaming has not reached thepopularity it has in China, where livestreaming has a tremendous impact on thesocial behaviors of users. To better understand this socio-technologicalphenomenon, we conducted a mixed methods study of live streaming practices inChina. We present the results of an online survey of 527 live streaming users,focusing on their broadcasting or viewing practices and the experiences theyfind most engaging. We also interviewed 14 active users to explore theirmotivations and experiences. Our data revealed the different categories ofcontent that was broadcasted and how varying aspects of this content engagedviewers. We also gained insight into the role reward systems and fan group-chatplay in engaging users, while also finding evidence that both viewers andstreamers desire deeper channels and mechanisms for interaction in addition tothe commenting, gifting, and fan groups that are available today.

You Watch, You Give, and You Engage: A Study of Live Streaming Practices in China