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Team identification is an important predictor of team success. As teams become more virtual, team identification is expected to become more important. Yet, the dimensions of virtuality such as geographic dispersion, reliance on electronic communications and diversity in team membership can undermine team identification. To better understand the impact of virtuality, the authors conducted a study with 248 employees in 55 teams to examine the complex and codependent effects of virtuality. Results indicate that although geographic dispersion and perceived differences can undermine team identification, reliance on electronic communications increases team identification and weakens the negative relationship between perceived differences and team identification.

Disaggregating the Impacts of Virtuality on Team Identification