Multi-Platform Application Toolkit

This paper presents the current status of the Multi-Platform Application Toolkit, an extensible platform for the simple creation of interactive multi-media applications for connected TVs. Developing applications from scratch requires considerable resources and for this reason they are often simply too costly for single formats or shows to contemplate. The situation is exacerbated when multiple target platforms are considered, such as HbbTV and Open Web. MPAT addresses this using an approach based on WordPress, aiming to make application development affordable and sustainable while creating a new eco-system for content creators, theme and plug-in developers. With MPAT, media companies can semi-automatically author their set of customised applications that are then populated with content by the editorial staff or by linking MPAT to existing content management solutions