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This paper describes a 3D tour of exhibitions set up for the celebration of the 150 years of Italian unity. Through a specifically developed Web plugin, the users can navigate the reconstruction of the exhibitions and receive information about the exhibits. The 3D tour is embedded in a Web 3.0 portal (150 Digit) designed for the promotion and dissemination of the exhibitions. The portal integrates the social and the Web 3D components in an immersive environment, where users can switch from the 3D visit to the standard hypertext-base visit or take advantage of recommendations and obtain information without abandoning the 3D environment. In this paper, we describe the design and technologies that characterize the 3D visit and its experimental evaluation, conducted on real users.

Leveraging Web 3D guidance in cultural heritage fruition