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Now that so much of collective action takes place online, web-generated datacan further understanding of the mechanics of Internet-based mobilisation. Thistrace data offers social science researchers the potential for new forms ofanalysis, using real-time transactional data based on entire populations,rather than sample-based surveys of what people think they did or might do.This paper uses a `big data' approach to track the growth of over 8,000petitions to the UK Government on the No. 10 Downing Street website for twoyears, analysing the rate of growth per day and testing the hypothesis that thedistribution of daily change will be leptokurtic (rather than normal) asprevious research on agenda setting would suggest. This hypothesis isconfirmed, suggesting that Internet-based mobilisation is characterized bytipping points (or punctuated equilibria) and explaining some of the volatilityin online collective action. We find also that most successful petitions growquickly and that the number of signatures a petition receives on its first dayis a significant factor in explaining the overall number of signatures apetition receives during its lifetime. These findings have implications for thestrategies of those initiating petitions and the design of web sites with theaim of maximising citizen engagement with policy issues.

Petition Growth and Success Rates on the UK No. 10 Downing Street Website