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In the near future the cumulative impact of consumer demands for certain goods and services, eminently absent from current information system inventories, will surface in the competitive market place. At that time many information technology enterprises (see Table I) that are not now prepared to meet the demands will be forced (or, maybe, freely enticed) to alter their courses of action, to hurriedly seek new endeavors and invest heavily in more diverse resources and capabilities. And such extraordinary measures that augment archaic practices, will be employed in order to maintain a survival posture. However, it is not necessary for the subject enterprises to wait for the consumer's broadcast before embarking on ad hoc augmentation adventures.

The impact of technology on the future state of information technology enterprise