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The purpose of this research was to build an environment in which an author can create a visual communications vehicle (a film) which will convey his ideas and thoughts. The primary motivation for this effort was the powerful ability of film to combine instruction with entertainment. The entertainment component can increase the attention span of the observer so that difficult concepts can be transferred. This capability can be very valuable for short attention span observers (e.g., young children, corporation executives, etc.). Entertainment also permits repetit ion, until the transfer is made, without "serious" objection by the observer (e.g., advertising commercials and Sesame Street).

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Review of "Representation and Meaning: Experiments with Information Processing Systems by Herbert A. Simon and Laurent Siklossy, eds." Prentice-Hall, inc., New Jersey, 1972