Open AccessPRODUCT-CENTRIC PERSPECTIVE: CONNECTIVITY IN PRODUCT DEVELOPMENT
Author(s) -
Hermawan Kartajaya,
Philip Kotler,
Den Huan Hooi
Publication year - 2017
Publication title -
world scientific ebooks
Language(s) - Uncategorized
Resource type - Book series
DOI - 10.1142/9789813201972_0004
Subject(s) - perspective (graphical) , new product development , product (mathematics) , computer science , process management , business , marketing , mathematics , artificial intelligence , geometry
Accelerating Research
Robert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom
Address
John Eccles HouseRobert Robinson Avenue,
Oxford Science Park, Oxford
OX4 4GP, United Kingdom