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The following sections are included:OPENING VIGNETTEDISTRIBUTION IN A SERVICES CONTEXTWHAT IS BEING DISTRIBUTED?HOW SHOULD A SERVICE BE DISTRIBUTED?WHERE SHOULD A SERVICE FACILITY BE LOCATED?WHEN SHOULD SERVICE BE DELIVERED?THE ROLE OF INTERMEDIARIESFRANCHISINGTHE CHALLENGE OF DISTRIBUTION IN LARGE DOMESTIC MARKETSDISTRIBUTING SERVICES INTERNATIONALLYCONCLUSIONCHAPTER SUMMARYReview QuestionsApplication ExercisesEndnotes

Distributing Services Through Physical and Electronic Channels