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The imaginary potential and entropic force are two important differentmechanisms to characterize the dissociation of heavy quarkonia. In this paper,we calculate these two quantities in strongly coupled theories with anisotropicLifshitz scaling and hyperscaling violation exponent using holographic methods.We study how the results are affected by the hyperscaling violation parameter{\theta} and the dynamical exponent z at finite temperature and chemicalpotential. Also, we investigate the effect of the chemical potential on thesequantities. As a result, we find that both mechanisms show the same results:the thermal width and the dissociation length decrease as the dynamicalexponent and chemical potential increase or as the hyperscaling violatingparameter decreases.

Effects of the hyperscaling violation and dynamical exponents on the imaginary potential and entropic force of heavy quarkonium via holography