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A complete study on the fermion masses and flavor mixing is presented in anon-minimal left-right symmetric model (NMLRMS) where the ${\bf S}_{3}\otimes{\bf Z}_{2}\otimes {\bf Z}^{e}_{2}$ flavor symmetry drives the Yukawacouplings. In the quark sector, the mass matrices possess a kind of thegeneralized Fritzsch textures that allow us to fit the CKM mixing matrix ingood agreement to the last experimental data. In the lepton sector, on theother hand, a soft breaking of the $\mu\leftrightarrow \tau$ symmetry providesa non zero and non maximal reactor and atmospheric angles, respectively. Theinverted and degenerate hierarchy are favored in the model where a set of freeparameters is found to be consistent with the current neutrino data.

Flavored Non-Minimal Left-Right Symmetric Model Fermion Masses and Mixings