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This study situates the narratives surrounding the value of the Winnipeg Jets and a new publicly funded arena within the context of the recent discussions on the cultural impact of globalization on local and national identities. In addition, interest groups and local power relations that were promoting or challenging specific narratives surrounding the value of the team and a new publicly funded arena are examined. The results indicate that specific interest groups actively constructed narratives that promoted the value of the Jets and a new arena to the global-local identity of Winnipeg and Canada’s national identity. Conversely, counter-narratives challenged the importance of the Jets to local and national identities, while not directly addressing the issue of global identity. These results reveal the interaction of global and local forces and the relative ability of individuals/groups to produce local narratives and particularities that both reinforce and challenge the processes of globalization.

Globalization and the Construction of Local Particularities: A Case Study of the Winnipeg Jets