English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Plus annual

Presents the access of premium content as premium feature

Premium Content

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools annual

Global: Zendy Free Plan

Global: Zendy Tools monthly

Global: Zendy Plus monthly

This case study will explore the theory of escalation of commitment within the context of intercollegiate athletics. This management-based theory has been used within business and foreign policy literature, but has yet to be explored through a sport management context. Recently, Birmingham-Southern College chose to reclassify its athletics programs from the Division I classification to the Division III classification. Utilizing qualitative methodology, interviews (N = 11) were conducted with a variety of university constituents. Findings revealed the following four themes: a) unsubstantiated outcomes regarding the benefits of Division I athletics, b) strained finances, c) presidential leadership, and d) perceived roles of a small, liberal arts institution. Discussion and application of the resulting thematic emergences with the escalation of commitment determinants will be discussed.

Organizational Escalation and Retreat in University Athletics: Brand Insulation in Birmingham-Southern College’s Transition to Division III Athletics