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The sustainability of the rapidly growing costs of intercollegiate athletics at Football Bowl Series (formerly Division 1A) universities, long a serious concern of the NCAA and Knight Commission on Intercollegiate Athletics, has been exacerbated by the recent economic downturn and become a source of increasing scrutiny by public officials, university leadership, and the media. To gain a better understanding of FBS university presidents’ views on this matter, the Knight Commission conducted quantitative and qualitative research with these presidents. In total, 95 of the 119 FBS presidents completed initial 10-min quantitative telephone surveys, with 22 of the presidents subsequently participating in in-depth qualitative interviews.

A Sustainable Model? University Presidents Assess the Costs and Financing of Intercollegiate Athletics