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In his timely and provocative essay—“Dollar Dilemmas During the Downturn: A Financial Crossroads for College Sports”—Andrew Zimbalist examines in great detail the numerous and seemingly intractable financial challenges facing intercollegiate athletics, particularly at the Division I level, during the worst fiscal crisis this country has endured since the Great Depression. As part of his overall analysis, Zimbalist also suggests solutions to the current financial crisis while offering an assessment of “whether or not these reforms are politically practicable” (2010, p. 1). A central premise of Zimbalist’s critique is that Football Bowl Subdivision (FBS) budgets—especially when accounting for such expenditures as indirect costs, debt service, and capital costs—incur significant deficits on a recurring basis. He further argues that the gap between expenses and revenues is growing at the vast majority of universities, and that “all but a handful of schools’ athletic departments run a deficit when properly accounted” (p. 1). Finally, Zimbalist makes a compelling case that the divide between rich and poor schools continues to widen at an alarming pace. What I thought was particularly impressive (not to mention helpful) about Professor Zimbalist’s paper was the overwhelming amount of empirical data he provides to support his central arguments. Citing 2009 National Collegiate Athletic Association (NCAA) figures, Zimbalist points out that among all 119 FBS Division I schools, only 25 athletic departments generated a net operating surplus (Fulks, 2009). His statistical data are supported by other sources as well. For example, in terms of the gap between rich and poor, the current financial structure in college athletics has created a growing class structure whereby schools in wealthy sports conferences, when compared with struggling ones, generate approximately 14 times as much revenue as do schools from the poorest athletic conferences (Weiner & Suggs, 2009). What was also useful about Professor Zimbalist’s critique was that he took on—and successfully refuted—arguments advanced by supporters of big-time college sports who counter concerns about the state of intercollegiate

We Have Passed This Way Before: A Response to “Dollar Dilemmas during the Downturn—A Financial Crossroads for College Sports”