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aaa After pursuing an international education, Yu Huang, a native of China, returned to her homeland to commence her career in the sport industry. Huang, who is the coordinator of Data Strategy & Fan loyalty with the National Basketball Association China (NBA China), is based in Shanghai, China. Before she joined NBA China, Huang was a specialist in sport-event management at YooZoo Sports, a company that uses internet space operation (ISO) to develop high-tech infrastructure in stadiums. In addition to YooZoo Sports, the YooZoo Group has several other subsidiaries (e.g., YooZoo Games, YooZoo Picture). Currently, YooZoo Sports has three large multipurpose sport parks that concentrate on soccer practices and games but also provide use for other sports (e.g., Shanghai YXSpace). Revenue is also generated by renting the facilities to private companies in Shanghai. Huang’s role with YooZoo Sports involved developing marketing and partnership opportunities with corporations and leagues around the world. Some examples of these partners include Fan Zhiyi, a former professional soccer player who played for the Chinese national team and professional teams (e.g., Shanghai Greenland Shenhua Football Club) and the Great Stone Gridiron Corporation (GSG). GSG is a company based in China that aims to introduce American football to China and develop interest in the sport through hosting youth camps and initiatives, partnering with elementary schools and building training facilities in Beijing and Shanghai. After her time with YooZoo Sports, Huang joined NBA China and assumed her current coordinator role, working with the data-strategy and fan-loyalty program NBA Qiu Mi Quan (QMQ), the first NBA fan-loyalty program. Her primary responsibilities are maintaining QMQ platforms, launching regular online campaigns, and organizing fan events.

Interview With Yu (Lucy) Huang, Coordinator, Data Strategy & Fan Loyalty, National Basketball Association China