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As the Aotearoa New Zealand Association of Social Workers celebrates its 50th anniversary it is timely to reflect on our personal and professional journeys. I present my reflections and then I consider why others may enter the profession and what literature tells us. I conclude with an encouragement for others. The ‘what’ and ‘where’ I briefly touch on but leave as a challenge for others to explore.

The Why, What, Where of social work: A personal reflection on the social work role over a thirty-year period