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In this paper I discuss the way in which specific non-normative sex/gender identities —especially in media context— can be connected to a form of neoliberal governmentality acting upon the subjectivity and behavior of individuals. The particular aim is to examine the relationship between specific media constructions of sex/gender identities and the notion of the subject as a “entrepreneur of the self” present in contemporary psychological discourse. To show this relation, a case consisting on a report published in a pop magazine titled “The new sexual categories” is analyzed. Analysis is conducted using discourse analysis from a pragmatic and foucauldian perspectives. Finally, I show some tensions and dilemmas faced by sex/gender political projects of resistance in contemporary neoliberal context.

universitas psychologica/universitas psychologica

Las nuevas categorías sexuales y la psicología del sujeto como ‘empresario de sí’: un análisis sobre los dilemas de la disidencia sexogenérica en el contexto neoliberal