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is article delves into how the most relevant topics in the Colombian public opinion were present in the discussions and debates that took place on Twitter during 2018 presidential election campaign. At rst, this work analyzes how those topics deemed as critical by the citizens, as stated in the main surveys, match the topics present and the axiological consideration thereof on Twitter. It is done based on data obtained from a content analysis. Secondly, quantitative and qualitative data were combined in order to identify the structure of rationality for the political action deployed by each ideological group. As a result, there was never a high correspondence between the demoscopic topics and those dealt with on Twitter. In addition, the power struggle to gain online hegemony showed a prevailing majority of central ideology users mainly focused on education, while the right and le groups with fewer users manage to impose two topics each group.

Los debates electorales en Twitter y su correspondencia con las preocupaciones ciudadanas en la contienda presidencial en Colombia 2018