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is article intends to reect on the main traits of the management literature by putting special emphasis on the ability to adapt oneself to the historic changes in the economic system, so that the contemporary subjectivities may t the needs in this system. To attain this aim, this document explores the storytelling potential in these works regarding the way they provide behavior prescriptions to the readers, and focuses on the moral arguments prevailing in the management discourse nowadays as well as the process of commodication and formation of a new neoliberal subject it contributes to.

La evolución del discurso de la gestión empresarial a través de la literatura gerencial. Hacia la constitución del sujeto neoliberal