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is article intends to design an analysis and research and action model based on the different dimensions and study objects involved in the relationship between communication, citizenship and social change. Starting by reviewing some documents from the referenced literature, a dialogue is proposed between communication for development and the concept of media reform, a notion that enables a more complex study of this eld. It integrates contributions from the social movement theory and the political economy of communication. Regarding the question “What can organized citizens do in order to reform the communication?” this model integrates different dimensions of participation and different reform actions both inside and outside the media system.

signo y pensamiento

Comunicación, ciudadanía y cambio social. Diseño de un modelo de investigación y acción para democratizar la comunicación desde la noción de reforma mediática