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The use of entertainment to disseminate health messages through the media is a common strategy since the nineties; but, although its effectiveness has been demonstrated again and again, some scholars criticize bias messages and discuss their benefits. This research is based in an original methodology that combines quantitative (SPSS) and qualitative approaches (socio-semiotics and script theory) to address the study of disease, disability and consumption of toxic substances by the female characters of the Spanish television fiction. The analysis reveals the ambivalence between the educational vocation of the stories and the recurrence of entrenched topics. The results also show the low importance given to problems related to women's health and the widespread disregard for the promotion of healthy habits.

Educar entreteniendo:los problemas de salud de los personajes femeninos en la ficción TV española