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Can the public see the benefit of archaeology without an awareness of what archaeology does? The authors consider this question while exploring the evolution of Bulgarian society's view on development-led archaeological excavations over the past 30 years, by drawing on specific examples.Media coverage of rescue archaeological work in Bulgaria is usually done in a dull, non-systematic manner. Local archaeologists are neither trained for nor seem to fully grasp the necessity of active two-way communication with the public, particularly in the course of fieldwork. Moreover, project investors often impose restrictions on publicity, not realising that their business is losing out from such a secretive media policy. Nevertheless, some successful media projects have been carried out by a number of Bulgarian archaeologists in recent years and have significantly contributed towards society's increased knowledge and appreciation of archaeological work. The authors propose particular steps in order to accelerate and enhance this positive trend to keep the public informed and aware of the potential benefits of archaeology.

Bulgarian Development-Led Archaeology in the Public Eye. Reception, Reactions, Possible Solutions