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HALOVA PAVLINA. 2015. Analysis of Flowers Production and Consumption Determinants in Czech Republic. Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis, 63(3): 903–913. The paper deals with an analysis of economic factors which aff ect production and consumption of fl ower branch products. It answers scientic questions set on base of the fact that this branch started to get in a centers of attention and experiences growth again. The paper uses both the linear and the nonlinear regression models results of which are instrumental to recognition of practical problems in the monitored area. The most important surveyed factor infl uencing the production appears an amount of covered areas used for growing. The use of this production factor was decreasing till 2004; only in the following period growing areas have been enlarged. Despite the fact the decrease in covered space leads to an increase in production thanks to growing intensifi cation of the production. Subsidies to farmers provided by the European Union in a form of direct payments SAPS aff ect the production positively, however, with a lower sensitivity than the intensively used growing area. Basic determinants of the fl ower consumption monitored in expenditures for the fl owers are among others the price and the income. Because a signifi cant part of the price is the value added tax the VAT rate was used as a representative explanatory variable. Its change will infl uence the consumption with a lower sensitivity than the variable of the income. In the last part of the paper, a behaviour of consumers divided in groups according to amount of income was analyzed. A saturation level was determined in the commodity fl owers in consumers in a salaried employment in 2010.