English (United Kingdom)

https://curated-unify.zendy.io/wp-json/zendy-region/v1/featured_content/oa?rat=en

https://curated-unify.zendy.io/wp-json/zendy-region/v1/highlighted_journal/

Global: Zendy Tools annual

Presents the keyphrase highlighting as premium feature

Keyphrase Highlighting

Presents the summarisation as premium feature

Summarisation

Insights

Presents the pdf analysis as premium feature

PDF Analysis

Presents the zaia usage as premium feature

ZAIA

Global: Zendy Tools monthly

Global: Zendy Plus monthly

Presents the access of premium content as premium feature

Premium Content

Global: Zendy Plus annual

Global: Zendy Free Plan

Today&#x2019;s world is increasingly dependent on technology directly or indirectly. The rapid technological advancement has impacted people to adopt the technology. As cryptocurrency recently commenced, few studies have attempted to investigate this use of technology. In this study, the technology readiness aspects- Optimism, Innovativeness, Discomfort, and Insecurity are used to understand the people&#x2019;s adoption of cryptocurrency. A multi-approach of Partial Least Squares- Structural Equation Modeling (PLS-SEM) and Deep learning Artificial Neural Network (ANN) analysis was performed. Deep learning Artificial Neural Network (ANN) analysis was performed to complement PLS-SEM findings and predict higher accuracy. This study shows that technology readiness dimensions - Optimism, Innovativeness, Discomfort, and Insecurity have meaningful relationships with cryptocurrency adoption.

Technology Readiness and Cryptocurrency Adoption: PLS-SEM and Deep Learning Neural Network Analysis