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Digital media application technology has become the main expression of digital information media in the era of society through the perfect combination of art design and technical language through digitalization and informatization platforms. This paper studies the reform of the training mode of digital media application technology in the VR and AR direction of tourism management majors. Here, digital media application technology is used to reform the training model of tourism management professionals, and the teaching method of the talent training model is analyzed. A comparative analysis of the talent training programs of various universities is also conducted, and the experimental results of the reform of the talent training model are summarized. It shows that through the reform of the talent training model in the VRAR direction of the tourism management major, the overall learning performance of talents has been improved by 13.2%, and the research investment in VR and AR technology has increased by 23.7%.

Retracted: Digital Media Application Technology in Tourism Management Major VRAR Direction Talent Training Model Reform and Practice Research